Simon Diamond G entreprise was founded in 2017 by Simon Gélinas in Quebec City (Canada). She then offered unique jewelery and jewelry repair services to the local market. His clientele consisted only of friends and contacts close to the founder. Simon Diamond G then appeared on various social networks and jumped, totaling over 6000 subscribers in just 1 year and a half. After receiving several requests to purchase her creations and have her designs customized, the company decided to expand its client base by launching its own website. As this market grew, this new approach sparked interest and brought opportunities for corporate contracts such as the creation of school graduating rings as well as custom jewelry design at sports championships.